Azimuth was founded in 2003 by Christopher Long, a mechanical engineer, and Alvin Lye, both from Singapore, who met as teenagers frequenting the same pre-owned watch shop. Their first collection, Militare-1, launched in 2004 with the Bombardier model and found an early cult following in Denmark before the founders relocated the entire operation to Neuchâtel, Switzerland — a region long synonymous with Swiss watchmaking. Since then, Azimuth has built its reputation on unconventional case designs built around genuine mechanical movements, typically modified Swiss ETA or Unitas calibres: the robot-faced Mr. Roboto with its jump-hour "eyes," the tonneau-cased SP-1 "Spaceship," and the counter-rotating hour hand of the Back in Time series.
Explore our selection of Azimuth watches, presented with detailed descriptions and real photographs. Every timepiece undergoes a thorough authenticity and condition inspection by our certified watchmaker before shipment, including verification against The Watch Register.
Based in Geneva since 2021, WATCHOYSTER combines professional watch expertise, transparent service and a commitment to authenticity.
Every watch includes 24 months of Official Brand Service Coverage. Eligible repairs are performed at authorised brand service centres, with approved costs covered by us.
All Azimuth watches listed on our website are physically available for purchase, with fully insured worldwide delivery. Delivery typically takes 4–7 business days, depending on the watch and destination. Individual estimated delivery dates are displayed on each product page.
Personal collection at our Geneva office is available by appointment after purchase.
Our 14-day return policy covers material discrepancies between the watch and its description or photographs.
Flexible financing options are available for eligible customers, subject to the terms and approval of our financing partners. Available options and conditions are presented during checkout.