Heuer was founded in Saint-Imier in 1860 by Edouard Heuer and operated as an independent Swiss chronograph manufacturer for 125 years before the TAG acquisition in 1985 changed the name to TAG Heuer. The pre-TAG period produced some of the most collected chronograph references in the vintage market: the original Carrera, designed by Jack Heuer in 1963 and named after the Carrera Panamericana road race; the Monaco, introduced in 1969 as the world's first automatic chronograph in a square case and worn by Steve McQueen on the set of Le Mans; and the Autavia, a dashboard instrument that transitioned to the wrist and became a fixture of motorsport timing across two decades. These are not retrospectively significant watches. They were significant at the time they were made, which is why they remain genuinely sought after sixty years later.
Explore our selection of Heuer watches, presented with detailed descriptions and real photographs. Every timepiece undergoes a thorough authenticity and condition inspection by our certified watchmaker before shipment, including verification against The Watch Register.
Based in Geneva since 2021, WATCHOYSTER combines professional watch expertise, transparent service and a commitment to authenticity.
Every watch includes 24 months of Official Brand Service Coverage. Eligible repairs are performed at authorised brand service centres, with approved costs covered by us.
All Heuer watches listed on our website are physically available for purchase, with fully insured worldwide delivery. Delivery typically takes 4–7 business days, depending on the watch and destination. Individual estimated delivery dates are displayed on each product page.
Personal collection at our Geneva office is available by appointment after purchase.
Our 14-day return policy covers material discrepancies between the watch and its description or photographs.
Flexible financing options are available for eligible customers, subject to the terms and approval of our financing partners. Available options and conditions are presented during checkout.
