Maurice Lacroix was founded in Saignelégier in 1975 and built its early reputation by producing movements for other Swiss houses before launching its own signed collection. The brand's technical turning point came in 2006 with the Masterpiece Gravity, which featured a proprietary flying tourbillon developed entirely in-house, followed by the Aikon Automatic, which brought Swiss manufacture credentials to a price point that made the brand accessible to a significantly wider audience. Maurice Lacroix remains independently owned by the Desco von Schulthess family, which has controlled the company since 1980, and that independence is reflected in a product range that spans accessible automatic watches to serious complications without the conglomerate pressure to maximize any single segment.
Explore our selection of Maurice Lacroix watches, presented with detailed descriptions and real photographs. Every timepiece undergoes a thorough authenticity and condition inspection by our certified watchmaker before shipment, including verification against The Watch Register.
Based in Geneva since 2021, WATCHOYSTER combines professional watch expertise, transparent service and a commitment to authenticity.
Every watch includes 24 months of Official Brand Service Coverage. Eligible repairs are performed at authorised brand service centres, with approved costs covered by us.
All Maurice Lacroix watches listed on our website are physically available for purchase, with fully insured worldwide delivery. Delivery typically takes 4–7 business days, depending on the watch and destination. Individual estimated delivery dates are displayed on each product page.
Personal collection at our Geneva office is available by appointment after purchase.
Our 14-day return policy covers material discrepancies between the watch and its description or photographs.
Flexible financing options are available for eligible customers, subject to the terms and approval of our financing partners. Available options and conditions are presented during checkout.