Seiko traces its origins to 1881, when 21-year-old Kintaro Hattori opened a small shop selling and repairing watches and clocks in Tokyo. In 1892 he built his own factory, Seikosha — "House of Exquisite and Precision Manufacturing" — and in 1913 the company produced the Laurel, the first wristwatch ever made in Japan. The Seiko name was adopted in 1924, and the brand went on to redefine the entire watch industry in 1969 with the Astron, the world's first commercially produced quartz wristwatch, an innovation that triggered the global quartz revolution. Seiko remains one of only two watch companies in the world, alongside Rolex, that are fully vertically integrated — designing, manufacturing and assembling every component in-house.
Explore our selection of Seiko watches, presented with detailed descriptions and real photographs. Every timepiece undergoes a thorough authenticity and condition inspection by our certified watchmaker before shipment, including verification against The Watch Register.
Based in Geneva since 2021, WATCHOYSTER combines professional watch expertise, transparent service and a commitment to authenticity.
Every watch includes 24 months of Official Brand Service Coverage. Eligible repairs are performed at authorised brand service centres, with approved costs covered by us.
All Seiko watches listed on our website are physically available for purchase, with fully insured worldwide delivery. Delivery typically takes 4–7 business days, depending on the watch and destination. Individual estimated delivery dates are displayed on each product page.
Personal collection at our Geneva office is available by appointment after purchase.
Our 14-day return policy covers material discrepancies between the watch and its description or photographs.
Flexible financing is available to eligible Swiss residents for selected watches priced up to CHF 10,000, subject to the financing provider’s terms and approval.
