The house of Dior was founded in Paris in 1946 by Christian Dior, whose "New Look" collection redefined post-war fashion the following year. Dior entered watchmaking in 1975, one of the first couture houses to do so, and in 2001 established its own dedicated watchmaking facility, Les Ateliers Horlogers Dior, in La Chaux-de-Fonds, Switzerland — the historic heart of Swiss precision watchmaking. The house's watchmaking identity was largely shaped by jewellery designer Victoire de Castellane, whose La D de Dior line launched in 2003, followed a year later by the Chiffre Rouge, Dior's first men's collection, built around a calibre developed exclusively for the house by Zenith.
At WATCHOYSTER, we carry a selection of certified pre-owned Dior watches inspected in Switzerland. Every piece has been physically examined by our in-house certified watchmaker, verified against The Watch Register, and documented before listing. What you see reflects the actual condition of the watch, with no exceptions.
Dior brings a couture design sensibility to genuine Swiss watchmaking, produced at its own La Chaux-de-Fonds facility rather than through simple licensing — a distinction few fashion houses can claim. The pre-owned market offers access to earlier La D de Dior and Chiffre Rouge references at a significant discount to current retail. Buying a certified second-hand Dior from a verified dealer in Switzerland means every piece has been assessed for movement accuracy, case condition and dial integrity before listing. Our 12-month warranty applies to every watch in our catalogue, and our 14-day return policy covers any case where the watch does not correspond to its description.
All Dior watches in our catalogue are available for immediate purchase with worldwide insured delivery. Standard delivery across Switzerland takes 2 to 3 business days. For clients who prefer to inspect the watch in person before completing the purchase, our appointment-only lounge in the Geneva Free Zone is available by prior arrangement.
Financing is available on selected pre-owned Dior references for clients based in Switzerland, with terms from 3 to 24 months, no interest and no administrative fees. The full purchase price is divided into equal monthly instalments, with a minimum first payment of 25%. A decision takes under three minutes at checkout, with no documentation required beyond standard order information.
